Altras ads - Money Transfer Ad Portfolio

Altras

We delivered a complete ads service for Altras to promote its mobile app-based money transfer platform. The campaign targeted Arabic-speaking users (primarily in the UK, Canada, and Egypt) needing fast, affordable remittances. Key messages included: instant rent payment advances, best exchange rates, Canada delivery resumption, university and school fee transfers, and easy document upload. Across multiple static ad creatives, we reinforced trust, speed, and community support – differentiating Altras from high street banks.

Campaign Goals:

Increase app downloads from both Apple App Store and Google Play.
Drive new user registrations and completed transactions (send money, add receiver, upload documents).
Promote the resumption of Canada delivery services as a competitive advantage.
Highlight specific use cases: rent payments, tuition fees, family support.
Build trust and brand recall for Altras as a low-cost, fast alternative to banks.

Strategy & Targeting:

Target Audience: Arabic-speaking expats and immigrants in the UK, Canada, and Europe who regularly send money to family in Egypt, Middle East, and North Africa. Age 25–55, tech-savvy but value human support.
Psychographics: Seek lower fees than banks, need fast transfers for urgent bills (rent, school fees), trust word-of-mouth and community recommendations, prefer apps with clear document upload and transaction history.
Media Approach: Static ads for Facebook, Instagram, WhatsApp business broadcasts, and Arabic-language community groups – each ad focusing on one specific pain point (e.g., Canada delivery, university fees, rent advance).
Tone: Friendly, reliable, community-first – “ساعد أهلك” (Help your family).

Ad Creatives:

The creative process began by identifying three core user pain points that Altras solves better than banks: speed (turn your money into cash instantly), cost (best exchange rates), and specific use cases (rent, tuition, Canada deliveries). We then translated each into a simple, emotionally resonant Arabic headline paired with a clear call-to-action for app stores.

One creative focused on urgent financial needs: “وعد دفع إيجار البيت – حول فلوسك في الحال بأفضل سعر تحويل” (Rent payment promise – transfer your money instantly at the best exchange rate). This directly addressed a monthly anxiety for renters sending money from abroad. Another ad emphasized family connection with “ساعد أهلك بأسهل وأكثر وسائل تحويل أموال أماناً” (Help your family with the easiest and safest money transfer methods), followed by a clear list of app functions: make a transfer, add receiver, upload documents, copy files, get help.

A third creative used gratitude and loyalty messaging: “شكراً لكم على الثقة واختياركم لتطبيقاتنا” (Thank you for your trust and for choosing our apps), paired with a detailed app interface screenshot showing today’s rates, send money, branches, profile, inbox, and transaction history – this served as both a testimonial and a functional tour. Another emotionally driven ad simply stated “معاك دايماً – عائلتك دائمًا” (Always with you – your family always), reinforcing reliability and presence.

For the Canada market, we created a “بشرى سارة – عودة حدوث التوصيل من كندا” (Good news – Canada delivery resumption) creative – a time-sensitive announcement that positioned Altras as responsive and expanding. Finally, a back-to-school / university season ad read: “من خلال تطبيق الترس دلوقتي تقدر تحول مصاريف جامعة و مدرسة الأولاد” (Now through Altras app you can transfer university and school fees for your children) – targeting parents paying tuition internationally.

Each design used the Altras red-and-white brand palette, clear Arabic typography, consistent logo placement, and dual app store badges at the bottom. The creative process prioritized one message per frame – either a problem solved, a feature highlighted, or a trust signal – never mixing rent, Canada, and tuition in the same ad.

Results & Performance:

Increased app downloads from both App Store and Google Play by an estimated 30% during the campaign period.
Canada delivery resumption ad generated the highest engagement from Canadian-based Arabic-speaking users.
Rent payment promise creative drove the highest number of completed first-time transactions (users sending money specifically for rent).
University & school fees ad performed well during August–September (back-to-school season) with high save and share rates.
Document upload feature highlighted in multiple ads reduced customer support inquiries about “how to send ID/proof.”
“Thank you for your trust” creative increased positive app store reviews and user-generated testimonials.
Overall brand recall for Altras as a “bank alternative” improved among the target diaspora communities, with users citing “best exchange rate” and “fast delivery to Canada” as top reasons to switch.