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Content creation is the process of planning, research, writing, and editing web content, typically for digital marketing purposes. It can include writing web pages, blog posts, and articles, products description, as well as content for specific platforms, such as Facebook, Twitter, Instagram, and Youtube.
Your target audience wants an original and informative content that is more valuable and rich. No matter what type of content you choose, it has to be digestible information, whether presented in the web page, an article, a blog post, or visual content like an infographic, a video, memes, podcasts, or a short report.