Search Engine Optimization

Technical SEO

Technical SEO is the process of ensuring that a website meets the technical requirements of modern search engines with the goal of improved organic rankings. Essential elements of Technical SEO include crawling, indexing, rendering, and website architecture.

Content

Content creation is now more essential than ever in SEO and online marketing. Google’s search algorithms are now advanced enough to identify and reward original, fresh, and high-quality content.

• Content gap analysis
• Keyword mapping
• Content creation

Optimization

Once we have the keyword list and the content gap analysis report, the next step is implementing the targeted keywords into the site’s content. Each page on the site should be targeting a key phrase.

• Meta Tags (Title, Description, etc.)
• Image alt
• Website content

Off-Page

While search algorithms and ranking factors are constantly changing, the consensus within the SEO community is that the relevance, trustworthiness, and authority that effective off-page SEO affords a website still play a significant role in a page’s ability to rank.

• Link building
• Content promoting
• Social media

Reporting

Our SEO review consists of several factors like rankings, site traffic, content, linking structure, social media activities, and any other key metrics that can be compared to pre-optimization levels, giving measurable results to the SEO campaign.