Why Branding Matters

Stand Out from the Crowd!

Branding is the gateway to success. Yet, too many businesses fail to understand its strategic importance. Dot IT, as a marketing agency, offers a wide range of corporate identity designs and full graphic design services to assist businesses in establishing their brand positioning in their target industry. We provide professional graphic design services from logo design to advertisements, brochures, presentation folders, trade show booth displays, character design, and corporate packages.  It is essential for your company to have a consistent look and feel across all customer touchpoints to ensure effective marketing that drives results. We are here to help you achieve that.

  • ­Modern and creative logo for your business
  • ­­Branding that empowers you to stand out from the crowd
  • ­A strategic approach towards brand redesigning

Our Services Include:

  • Brand strategy
  • Brand guidelines
  • Logo design
  • Business card design
  • Letterhead and envelope designs
  • Sales and presentation folders
  • Powerpoint templates
  • Social media designs

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Market Research

Market research can help you find out precisely the type of people most interested in your brand. Those are the people that you need to be targeting, both to reinforce existing loyalties and grow new customers in the most fertile soil. Perhaps the research will reveal that a previously ignored demographic is your most loyal customer. We can use this further information for your brand strategy.

Brand Strategy

Our strategic approach ensures your identity is differentiated from that of your competitors and will add value to your company’s products and services by creating a unique distinctiveness within the market. From the market research information, we ultimately uncover the outstanding advantage you bring to your customers, to design and develop a brand that is truly representative of your company and its products and services.

Corporate Identity

Whether you are starting a new business or running a successful one, your corporate identity forms the basis for communicating your brand. It is, therefore, imperative that it represents the quality of your company, its goals, and what it stands for. Our graphic design team brings the highest levels of experience to assist from concept to implementation; being a full-service design agency allows us to ensure that our high standards are consistent every step of the way.

Corporate Identity Design Process

Our comprehensive corporate identity strategy ensures a perfectly crafted brand for your business.

Discovery

Research is an essential step in the brand identity design process. We can’t design a logo and the overall look and feel of your brand without a roadmap. Research helps us immerse into the future of your business and its brand and comprehend the peculiarities, which may influence its success. We will ask you questions about your history, audience, and future goals, as well as discover your competitors and perform a full SWOT analysis of your business.

Concept

We’ll work up 2-4 logo concepts that make sense and are a great fit with the direction we’ve established in the discovery phase of the identity design process. You will be able to review the selected concepts and give feedback that we’ll incorporate in the next step.

We present concepts as separate elements (logo design, fonts, color scheme, etc.). Based on the client’s feedback, we refine the chosen idea until the final approval is received. creative-branding

Artwork

When the logo is ready, and the client chooses the color palette, it’s time to unite them into a harmonic corporate style and show the world your excellent brand identity; We can build and present your brand through different elements like:

  • Business cards & letterheads
  • Envelopes & folders
  • Social media branding elements

Guidelines

We finished the artwork. The visual material is complete. The last task for us is to make sure that our client will use all the assets properly. Brand guidelines provide instructions about right and wrong ways to use the graphics created for the brand. Traditionally, the procedure includes explaining the idea of standing behind a logo and presenting a corporate color palette to use for different purposes. It can be useful to demonstrate examples of incorrect usage to avoid poor visual performance.

Launch

Now that your corporate identity is ready to show the world how wonderful you are, we can apply our branding experience to all points of your visual communication, starting with your brochure, advertisement, website, and across all your media. We will create your branding material in harmony with your core values and project your voice in an increasingly crowded marketplace.

Brand Strategy

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