Digital Marketing Can Make or Break Your Brand

We help identify, develop, and implement all of the components for digital marketing by using a bionic approach.

We collaborate with you to adjust your objectives, and strategies, with plans and then design an agile, integrated, and long-term digital marketing framework to achieve your goals. Because of the going viral of digital media and digital platforms, digital marketing has become the most powerful form of marketing.

Even traditional channels are changing to accommodate more digital media, emphasizing the importance of digital media in a modern marketing strategy. Digital marketing strategy has the following benefits: Global online visibility and reach, Targeting that works, Cost, diversification, Various content types, increased participation, Speed Optimization, and analytics Simple to begin

We are able to do so because our expertise spans strategy, technology, and digital optimization.

Why Digital Marketing consultancy?

A digital marketing consultancy can help you understand the market in which your company operates, the competition, your strengths and weaknesses, emerging trends, and other factors. We are marketing specialists in implementing digital marketing strategies that can propel your company to success in industries such as: Factories & Industrials, Education, Financials, Healthcare, Business Services, Legal, Consulting, Energy, and Restaurants. We will assist your company in its Digital renewal journey.

We all understand the importance of digital marketing, but it is also extremely complex. Not to mention how overwhelming it can be for businesses and startups not to be visible, or having poor content, not ranking over Search Engine Results Pages (SERP), having weak leads, or being scoop creep(exceeding budget), and also you don’t have the time or money to waste on trial and error. Along that:

  •  Your marketing is not effective
  •  Your business market share
  •  You need effective Content
  • Your team are reactive rather than proactive

Businesses require assistance in navigating this new world and determining how to best use their budget. They also require someone to keep track of what is and isn’t working so that they don’t waste money chasing dead ends. This is where we step in.

A digital marketing strategy consultant service from DOT IT helps you grow your business by combining the best practices of website design and development, SEO, content marketing, social media, paid advertising, email marketing, and all digital channels. We’ll create a tailored, actionable digital marketing strategy that fits within your budget and timeline. Also, ensure that each tactic contributes to the common goals of achieving a direct ROI, increasing brand awareness, amplifying your message, and generating high-quality leads.

Creating a digital marketing strategy propels you to the next level of achieving quick wins in sales, leads, and customer acquisition.

Because each client is unique (and has different goals), each DOT IT consultant brings unique expertise from various industries to ensure you receive nothing less than an excellent consultation.

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Our Digital Marketing Strategy Process

We assist you in developing an effective strategy so that your efforts yield a higher return on investment.

Objectives

The first stage is where we collaborate to define objectives and KPIs. This ensures that our efforts are focused on achieving your business goals so that you can measure them in the long run. By establishing measurable objectives from the start, we’ll be able to make informed decisions about where to spend your resources (time and money) at each stage of the process. We ensure that the KPIs we agree on are measurable, relevant, realistic, and time-bound (or SMART). Then, we use these metrics as benchmarks throughout the campaigns’ life cycles and adjust based on performance. Digital Marketing Strategy

Audit

Second, we audit your current digital presence to identify areas for improvement and points of strength (SWOT). This allows us to better understand your company and identify areas of digital marketing, where we can add value based on your knowledge of your customers and market. As a result, rather than relying solely on subjective opinions or intuition, we are better able to make informed decisions about which strategies are most likely to succeed. You will receive a comprehensive report on your company’s performance in SEO, social media marketing, paid advertising campaigns, and other areas. Based on that, we’ll make actionable suggestions to boost traffic, conversions, and revenue. Digital Marketing Strategy Consulting Service

Research

If you want to improve your digital marketing strategy, you need to know what your competitors are doing. We gather information about how your competitors perform online and use it to develop an effective strategy for growing your own business. You can gain insight into how they design their website or app by studying how they interact with their customers and what kind of customer experience they provide, inspiring changes that make yours even better. Furthermore, you may learn about new features or services that would benefit your own business! And, if there are any areas where they fall short of you, this information will give you a leg up on them when pitching for future clients. Digital Marketing Strategy consulting

Strategy

This is where we develop your digital strategy based on the integrated elements from the previous steps. We provide you with a strategy for increasing brand awareness in order to reach more people, engage them, and convert them into customers. We’ll work with you one-on-one to develop a customized plan based on your business model, target audience, marketing channels, and business objectives. It outlines how you intend to achieve your business objectives, including where and when to use paid advertising campaigns, social media strategies, blog posts, organic traffic, and other tactics. It also includes an analysis of what competitors are doing in their digital efforts, both good and bad, so you can avoid and learn from their mistakes. digital marketing consulting

Execution

During this stage of our process, we’ll assist you in getting the most out of every dollar spent on a digital marketing campaign by assisting you in making sense of all the available data so that we can find the best ways to reach your target audience and promote your products or services. This is the stage at which we bring everything together and bring our digital marketing efforts to life. Based on your strategy document, we assist you in creating all necessary assets such as a landing page, digital ads, website design, content creation (blog posts, e-books), email marketing campaigns/newsletter blasts, and more. digital marketing strategy consulting

Monitoring

The effectiveness of a digital marketing strategy will change over time as the digital landscape changes and customer needs evolve, so it’s critical to be able to track your online marketing efforts on an ongoing basis. We can best help you with this by creating a custom dashboard that provides real-time information about all of your digital marketing efforts, including click-through rates and return on investment (ROI). Using advanced digital analytics software, such as Google Analytics, you can assess whether or not your digital strategy is working in real-time, eliminating the need for guesswork when determining success rates. digital marketing strategy consulting

Our Digital Marketing Consulting Elements

Web Design and development

Dot IT collaborates with you to create a website that converts visitors into real customers, from concept and strategy to design and development.

Dot IT has everything you need to offer you an exceptional solution, whether you need a small website, a large complex portal with unlimited pages, or you have an existing one that needs to be redesigned.

Our website designers and developers think outside the box in order to create the best online solutions to make your ideas a reality. All of our solutions are the most effective and are tailored to your specific needs.

We collaborate closely with clients to fully understand their business and goals, allowing us to develop solutions that best reflect their corporate image.

Searching Engine Optimization (SEO)

We’ll help you rank higher in search engine results for relevant keywords and drive highly targeted traffic to your site with an ROI-focused SEO strategy.

We are a professional SEO agency with clients in the United States, Europe, the Middle East, and Egypt. We manage a number of successful SEO campaigns for our clients. Our SEO services provide your website with a significant competitive advantage in search results. We examine your on-page optimization, off-page optimization, link-building strategy, and competitor analysis to create a customized SEO package based on your specific needs and budget.

Our search engine optimization services can help you from beginning to end. We’ll collaborate with you to develop a practical strategy, assist you in understanding your competitors, and show you which keywords are most important to target in order to achieve success and grow your business.

Social Media Marketing

To become a powerful online marketing resource for customers, social media marketing (SMM) is an ongoing process of progressing and adapting to changing customer needs.

Social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram will increase your company’s exposure and interest, as well as customer engagement and audience reach. Social media networks allow businesses to track their customers’ activities and potential buyers, which allows social media specialists to be more informed about their target audience’s likes, dislikes, and interests, allowing them to create a better marketing strategy to attract such customers.

Paid Advertisement

Paid advertisements are one of the most important tools in your digital arsenal. However, they are frequently overused because the results are immediate. Paid advertising, as the name suggests, is online advertising that is paid for. Pay-per-click (PPC), programmatic advertising, Google Ads, Google Display, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Google and Facebook remarketing, and other forms of paid advertising are available.

Paid ads are then shown to an audience defined by the marketer in the ad platform. And, as the name implies, you only pay when someone clicks on your ad.

In addition to paying for each click, some advertisers have their ads set up to pay per 1000 views (CPM), also known as impressions.

Content Marketing

Content marketing, in its most basic form, is simply the practice of publishing editorials, graphics, and videos to attract, inform, and engage your target audience. Instead of pushing your products or services, the goal of content marketing is to provide your potential customers with high-quality, targeted content that is both helpful and useful to them. Connecting with your customers in this manner can help to increase their trust in your company as well as brand recognition. Technically, creating a content strategy can help your SEO and generate high-quality leads. Content can educate, entertain, surprise, and make you laugh. With content marketing, you can communicate your message emotionally and effectively. Your target audience and buyer personas are unconcerned about the technology of your website, the information architecture, or the CMS you use. Your prospective clients are interested in you and your content.

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FAQs

Why is digital strategy consulting important for all brands?

Digital Strategy Consultants assist businesses in applying, improving, reimagining, and re-innovating digital technologies to business models in order to create new business capabilities.
They define the methodology for developing new competitive advantages.

How to use a digital marketing consulting for growth?

Defining better success metrics and monitoring them to achieve desired business outcomes.

Improving relationships and loyalty with current clients while minimizing attrition.
Working on conversion optimization and growth hacking tactics all the time.
If you’re looking to break into new markets and attract new customers, a trusted consultant with relevant experience can help.
They can assist in determining the best market penetration strategy, taking into account the competition and a company’s ability to set and achieve realistic goals.

What is a digital marketing consultancy?

Digital marketing consulting tends to identify the most effective ways of marketing companies’ products or services using various digital technologies to develop customized digital marketing strategies, suggest improvements to existing strategies, and identify opportunities to increase customer engagement and meet your goal.
Setting the right goals can be part of the consultancy even if they don’t know what those goals are in the first place. It’s not about getting the job done.

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If you’re ready to take your business online or improve its current digital footprint, we can help!

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