Digital Marketing Strategy

Digital Marketing Can Make or Break Your Brand

We all know that digital marketing is essential, but it’s also incredibly complex. Not to mention, it can be overwhelming for businesses and startups that don’t have time or money to waste on trial and error.

Businesses need help navigating this new world and figuring out how to use their budget most effectively. They also need someone to keep an eye on what’s working and what isn’t so they don’t waste money chasing dead ends. That’s where we come in.

At DOT IT, our consulting services help you create an actionable digital strategy by combining the best practices of search engine optimization (SEO), content marketing, social media, paid advertising, email marketing, and more. We’ll also show you how to automate it so that someone else in your business doesn’t have to worry about it anymore!

We’ll help you:

Attract more prospects
Increase lead generation
Close more sales

How? We’ll develop a customized actionable digital marketing plan that fits into your budget and works within your timeframe. And since every client is different (and has different goals), each DOT IT consultant brings unique expertise from various industries to make sure you receive nothing short of a top-notch consultation.

Most importantly, we’ll give you the advice you need at a price you can afford. Our one-on-one approach allows us to provide tailored solutions at a fraction of the cost of an in-house consultant.

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Our Digital Marketing Strategy Process

We can help you get your strategy right so that you can witness boosted ROI from your efforts.

Objectives

The first stage is where we join forces to specify objectives and KPIs. This ensures that our efforts are focused on achieving your business goals so that you’re able to measure them in the long term. By setting measurable objectives from the start, we’ll together be able to make informed decisions about where best to spend your resources (time & money) during each stage of the process. We ensure that the KPIs we agree upon are measurable, relevant, realistic, and time-bound (or SMART). Then, we use these metrics as benchmarks throughout the campaigns’ life cycles and adjust accordingly based on performance. Digital Marketing

Audit

Secondly, we conduct an audit on your current digital presence to identify points of strength and recommend areas for improvement (SWOT). That helps us understand your company better and identify areas of opportunity where we can add value based on your knowledge of the customers and your market. That way, we’re better able to make informed decisions about which strategies are most likely to succeed based on an objective assessment of all available options rather than relying solely on subjective opinions or intuition. You’ll get a detailed report of your company’s performance in terms of SEO, social media marketing, paid advertising campaigns, and more. Based on that, we’ll provide you with actionable recommendations that’ll increase traffic, conversions, and revenue. discovery

Research

If you’re looking to improve your digital marketing strategy, it’s important to understand what your competitors are doing. We gather data on how your competitors are performing online and use it to create an effective strategy for growing your own business. By studying how they interact with their customers and what kind of customer experience they provide their customers, you can also gain insight into how they design their website or app, inspiring changes that make yours even better. In addition, you might find out about new features or services that would benefit your own business too! And if there are any areas where they fall short compared to you, this information will give you an advantage over them when pitching for future clients. business strategy concept

Strategy

Based on the integrated elements from the previous steps, this is where we develop your digital strategy. We provide you with an action plan on how to boost your brand awareness to reach more people, engage them and convert them into customers. We’ll work with you one-on-one to create a personalized plan based on what works best for your business model, target audience, digital channels, and business goals. It defines how you’re going to achieve your business goals, where and when it’s appropriate to use paid advertising campaigns, social media strategies, blog posts, organic traffic, and more. It also includes an analysis of what competitors are doing in their digital efforts – both good and bad – so you can avoid their mistakes and learn from them.

Execution

During this phase of our process, we’ll help you get more out of every penny spent on a digital marketing campaign by helping you make sense of all the data available so that we can find the best ways to reach your target audience and promote your products or services. This is when we put everything together and bring digital marketing efforts to life. We support you in creating all the necessary assets such as a landing page, digital ads, website design, content creation (blog posts, ebooks), email marketing campaigns/newsletter blasts, and more, based on your strategy document. optimized-copy

Monitoring

A digital marketing strategy’s effectiveness will change over time as the digital landscape changes and customer needs evolve, so it’s important to be able to monitor your online marketing efforts on an ongoing basis. The best way we can do this for you is by assembling a custom dashboard that provides real-time information about all of your digital marketing efforts, checking for click-through rates and return on investment (ROI). Using advanced digital analytics software, like Google Analytics, you can assess whether or not your digital strategy is working in real-time, so there’s no guesswork involved when it comes to evaluating success rates. report data

Start Your Journey Today!

If you’re ready to take your business online or improve its current digital footprint, we can help!