How to Implement a Successful Situation Analysis in Digital Marketing?
Running digital marketing without checking what’s really going on is like driving a car at night with the headlights off. You might move forward, but you’re guessing your next move. You spend money, you try new ideas, and you hope something works.Hope doesn’t bring results.A...
How to Generate Qualified Leads with Proven B2B Marketing Strategies in 2026
You can have hundreds of leads sitting in your CRM and still not close a single sale. Why? because not every lead is qualified.And in 2026, lead quality is what separates growing businesses from struggling ones.
At Dot IT, we help B2B companies in Spain apply data-driven lead...
Attention, Interest, Desire, Action: AIDA Formula to Get Qualified Leads
Ever feel like no one pays attention anymore? You’re not wrong. People scroll fast, skip ads, and ignore most sales messages. That means businesses need a simple formula to grab attention and turn it into qualified leads.The beauty of AIDA is that it works with human...
7 Tips To Avoid Brand Confusion
In recent times, the world has slowly but surely shifted to a new era, which is the era of social media, gadgets, and technology. Because of this, many changes and advancements have been made to different industries that, of course, these industries, in turn, had to adapt to...
8 Tips to Improve Your Digital Marketing Strategy
If you’re running a business today, you know how incredibly tough it is to grab and keep people’s attention online. It often feels like you’re constantly pouring time and money into digital marketing, only to see minimal results or a quickly shrinking return...
Best digital marketing practices for energy companies in Saudi Arabia
Energy companies in Saudi Arabia are undergoing significant changes. The country’s pushing hard to achieve its Vision 2030 goals, which means transitioning away from oil and investing in renewable sources, such as solar and wind. This shift isn’t small; it’s forcing...
How Digital Marketing Increases Property Sales and Leads
Buying a home used to be a slow process. People had to drive through neighborhoods, call real estate agents, and rely on newspaper ads to find properties. But now, everything happens online.If you’re in the real estate business, you know that relying solely on...
Top Ramadan Marketing Tips to Boost Sales for SMEs
Did you know? During Ramadan, 76% of UAE consumers spend more time on their mobile devices, making digital platforms essential for brand engagement. Ramadan is the holiest month in the Islamic calendar, a time for prayer, reflection, and family gatherings. It is also a season...
The Benefits of Omnichannel Marketing Strategies for Business
Managing customer expectations can be overwhelming for businesses. Customers don’t just want options they expect smooth, connected experiences across every platform they use. Whether it’s scrolling through Instagram, shopping online, or walking into a store, they want...
Performance Marketing 101: Everything You Need to Know
Are you tired of spending your marketing budget without seeing tangible results? You are not alone. Many businesses pour resources into campaigns that fail to provide the ROI they need to grow. The difference is that marketers who use data-driven display strategies are 23%...
