Zia Amelia

The social media strategy for Zia Amelia was crafted as an extension of the restaurant’s soulful narrative, designed to bring Patrizia and Riccardo’s philosophy of conviviality and authentic experiences into the digital realm. The approach began with a deep immersion into the restaurant’s 11-year journey, understanding the founders’ voice, the warmth of their gatherings, and the unique sensations they strive to create.

Social media accounts were established and meticulously branded to reflect the restaurant’s inviting, passionate character. Content creation focused on storytelling—sharing not just dishes, but the atmosphere, the people, and the moments that define Zia Amelia. Visuals were carefully curated to evoke the same warmth and authenticity guests experience at the table.

Creative campaigns were developed around seasonal offerings, special events, and the founders’ personal anecdotes, always inviting the audience to become part of the ongoing story. Continuous monitoring and performance analytics ensured that the strategy evolved with audience engagement, maximizing reach while preserving the brand’s intimate, genuine voice.