Zia Amelia Company Profile
In December 2012, in the heart of El Gouna, Patrizia Guerini and Riccardo Bulgarelli brought their dream to life: a restaurant that blended Italian tradition with the warmth of genuine hospitality. What began with just a few tables soon became one of El Gouna’s most beloved dining spots. Today, Zia Amelia has grown into two thriving branches—the original in El Gouna and a newly opened location in New Cairo, launched in response to high demand from loyal guests. Together, the two restaurants welcome over 340 diners at a time, carrying forward the same passion, authenticity, and family spirit that inspired the very beginning. The name Zia Amelia is a tribute to Riccardo’s aunt, who first inspired his love for Italian cuisine. Every dish still carries her legacy—a story of family, passion, and Naples itself.
Design Challenge:
We approached this project as visual storytellers, treating the flipbook as a digital extension of the Zia Amelia dining experience. Our design embraced warmth and authenticity, using a palette inspired by the Italian countryside—terracotta warmth, olive green, and the soft blues of the Red Sea. We wove together imagery of sun-drenched Naples, intimate family moments, and the vibrant atmosphere of both restaurant locations.
The layout flows like a narrative journey, beginning with the founding dream in 2012 and guiding readers through the expansion to New Cairo, always returning to the heart of the story: Zia Amelia herself. We incorporated textured backgrounds reminiscent of Italian linen and handwritten-style accents to echo the personal touch of Riccardo’s aunt. Photographs of dishes, diners, and the restaurant’s evolution are given room to breathe, allowing the reader to feel the passion behind every plate. The final flipbook doesn’t just present a company profile—it invites readers to become part of the family story, carrying forward the same warmth that has welcomed guests since day one.
Approach:
We approached this project as visual storytellers, treating the flipbook as a digital extension of the Zia Amelia dining experience. Our design embraced warmth and authenticity, using a palette inspired by the Italian countryside—terracotta warmth, olive green, and the soft blues of the Red Sea. We wove together imagery of sun-drenched Naples, intimate family moments, and the vibrant atmosphere of both restaurant locations.
The layout flows like a narrative journey, beginning with the founding dream in 2012 and guiding readers through the expansion to New Cairo, always returning to the heart of the story: Zia Amelia herself. We incorporated textured backgrounds reminiscent of Italian linen and handwritten-style accents to echo the personal touch of Riccardo’s aunt. Photographs of dishes, diners, and the restaurant’s evolution are given room to breathe, allowing the reader to feel the passion behind every plate. The final flipbook doesn’t just present a company profile—it invites readers to become part of the family story, carrying forward the same warmth that has welcomed guests since day one.
Deliverables:
- Custom graphic design and layout for the digital company profile.
- Interactive Heyzine Flipbook development and integration.
- Custom illustration and typography treatment reflecting Italian heritage.
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