Attract More Patients and Grow Your Practice
Three years ago, a dentist struggled to attract new patients and grow his practice. He wanted to increase his online visibility and reach his target audience more effectively. However, every marketing effort he made did not yield any significant results. He was stressed and tired of mistakes, and finally happy when he found Dot IT SEO solutions. Dot IT is a leading digital marketing agency, which had a perfect solution for him: SEO for dentists.
Nowadays, 68% of prospects would look for a dentist online, thus you need to meet your patients in a place they visit every day, and Dot IT’s SEO for dentists can help you with that.
In this case study, we’ll delve deep into the success story of a dental clinic that has been working in the field of dentistry for the last ten years. They’re noted for their high-end dental care, cutting-edge technology, and consistently meeting international standards for practicing medicine.
We’ll explore how Dot IT helped a dental practice improve its online presence and attract more patients. We’ll also provide valuable insights and tips on how to optimize your dental website for search engines and improve your search rankings.
Here’s how search engine optimization worked for them and how it can work for your business too.
The Challenge: Improving Online Visibility for a Dental Practice
Our client, the dentist who runs a dental practice aimed at expanding his business. He was struggling to attract new patients and grow his practice for a long time. Despite having a solid website, their online presence was weak, thus they were not ranking well in search engine results pages (SERPs).
Our client had tried different marketing strategies, including paid advertising and social media, but they didn’t provide the desired results. They knew that they needed to improve their website’s search engine optimization (SEO) to reach their target audience and attract new patients.
After consulting with Dot IT, the client learned that a well-crafted SEO strategy could help him to achieve his goals. Dot IT’s team of experts conducted a comprehensive analysis of the client’s website and identified the areas that needed improvement.
Before we highlight the areas that needed improvement, here are some challenges we needed to overcome in the implementation of a winning SEO strategy for this dental practice’s website:
- Inadequate Keyword Research:
Their website wasn’t optimized for the right keywords, thus it was difficult for potential patients to find the website. It is essential to conduct thorough keyword research to identify the most relevant and profitable keywords for the practice.
- Poor Website Structure:
The website was not structured correctly, thus it was challenging for search engines to crawl and index the site. This can lead to poor search engine rankings and, as a result, reduced website traffic. It is essential to have a well-structured website with a clear hierarchy, an easy-to-use navigation system, and relevant content on each page.
- Low-Quality Content:
The website needed to have high-quality, relevant, and informative content, to attract and engage potential patients. Search engines favor websites that provide value to their users, so it is essential to create content that answers the patients’ questions and provides valuable information related to dental health.
- Poor Link Profile:
Links are a crucial ranking factor for search engines. Their website had a poor link profile, so it was challenging to rank it highly in search engine results. It is essential to acquire high-quality backlinks from reputable sources to boost the website’s authority and visibility.
- Lack of Local Optimization:
A dental practice website needs to have local optimization to attract patients in the local area. Local optimization involves targeting location-based keywords, optimizing Google My Business listings, and acquiring local citations to boost local search visibility.
- Technical Issues:
Technical issues such as slow page loading speed, broken links, and mobile responsiveness can impact the user experience and negatively affect the website’s search engine rankings. And that happened to our client, thus it was essential to ensure the website is technically sound and optimized for all devices to improve the user experience and search engine visibility.
By identifying and addressing these possible errors, the dental practice did a first step to overcome the challenges and implement a successful SEO strategy to attract more patients to their website.
The Solution: SEO for Dentists
From some of the above challenges, the team then implemented a custom SEO strategy that included the following elements:
- Keyword Research:
Dot IT identified the most relevant keywords and phrases that potential patients use to search for dental services in Dental center’s area.
- On-Page Optimization:
Dot IT optimized our client’s website content, including meta descriptions, title tags, and header tags, to make it more search engine friendly.
- Content Creation:
We created high-quality and informative content for our client’s website, including blog posts, articles, and infographics, to engage potential patients and improve the website’s SEO.
- Link Building:
Dot IT built high-quality backlinks to our client’s website from reputable sources to improve the website’s domain authority and search engine rankings.
Let’s See Our Solution in a More Detail:
An All-New Results-Driven, Customized SEO Strategy
When it came to working on a local SEO strategy for this particular dental clinic, we started by taking the time to get to know them better. For instance, we conducted in-depth research about their dentistry services and previous marketing efforts. We also analyzed their competitors and studied what they were doing to rank higher in SERPs.
After carefully studying the situation, we put together a well-rounded, customized SEO strategy. Its aim was to address the client’s specific needs and help the website rank higher than its competitors. Then, we got to business.
Website Enhancements: Boosting the Website’s Usability
For starters, we began with the website, which required some enhancement, specifically in terms of its usability and web design/layout. The website was disorganized, cluttered, and difficult to navigate. This made it difficult for potential patients to find the information they were looking for.
We took care of this by conducting rounds of usability testing and making changes to the website’s layout, design, and structure.
We also changed the website hosting service for better optimization and performance. The new one had significantly better specifications and offered a more robust service, allowing us to better tailor the website’s performance and optimize it for user experience.
That way, when people came across the website, they’d be more likely to stay on it rather than click away immediately because of poor user experience.
A Powerful SEO Strategy That Generates Results – SEO for Dentists
Once the website was in better shape, we turned our focus to the clinic’s SEO. We knew that to help the website rank higher in search results, it had to be a comprehensive strategy. And so, we created a solid roadmap consisting of a few different elements, and here are their details.
Technical SEO
One of the most important aspects of any SEO strategy is technical SEO. This includes optimizing the website’s infrastructure for better performance, improving the website’s crawling chances, and fixing any errors causing the website to rank lower on results pages.
With that being the case, we performed a full technical analysis of the website. Then, we pinpointed any errors hindering its ability to rank and fixed them accordingly.
By implementing a series of fixes, we made the website’s technical foundation stronger, improved its overall performance, and made it easy for search engines to crawl and index.
Keyword Research
In order to rank higher for terms relevant to the website, we had to do keyword research. The process of keyword research involves studying the people who are searching for this kind of business and analyzing the keywords they use in their search queries.
After doing extensive research on how people search for dental clinics (and dentists in particular), we came up with a list of terms that best reflected what our client was offering. We also used competitor analysis to determine which keywords they were targeting and how they were ranking for them.
Once that was done, we used this information to help us determine which keywords we should go after. Accordingly, we went ahead and created a list of target keywords for the clinic and put together a keyword strategy to rank higher for the chosen keywords.
Competitor Analysis
Competitor analysis is another crucial component of any SEO plan. This involves analyzing the competition to see what they’re doing, and then figuring out how to do it better.
For our client, we conducted an in-depth analysis of the clinic’s competitors, focusing on their websites’ content and SEO strategies. We also analyzed their online presence for visibility and how they convert that into leads and sales.
From there, we identified key opportunities for improvement and created an actionable strategy that would allow the clinic to win more business and rank higher in SERPs. Specifically, we targeted high-volume keywords that allowed it to rank among the top results for more search terms.
On-Page Optimization
On-page optimization includes optimizing all the elements of a web page for better visibility and higher rankings. This entails optimizing all page titles, meta descriptions, header tags, images, and content.
We optimized these elements to be in line with Google’s best practices and helped the website rank higher for its target keywords. Speaking of keywords, we made sure that they were used in the right places (including them in relevant contextual phrases) and with the right frequency and keyword density to give the website a higher chance of ranking.
We also verified that the content was high quality and relevant to what users might be looking for. This helped improve the website’s ranking and visibility, making it visible to more users and increasing the chance of converting them into prospective patients.
Content Marketing / Blog Posts
Content marketing is one of the most effective ways to improve the website’s visibility and rankings. This involves creating and publishing high-quality content relevant to the target audience.
We believe that blogging is essential for dental services. Why? Because it allows them to showcase their industry authority by publishing thought leadership posts, educating readers about relevant advancements in dentistry. That builds an online presence that can attract prospective dental patients.
We consulted the client on a series of posts regarding dentistry, making sure they incorporate relevant keywords based on our keyword research and link back to the clinic’s website. It was also important that the target market would find these topics relevant.
This content marketing strategy helped the website rank higher in SERPs and helped attract more visitors to its website, increasing leads and converting them into clients as a result. Furthermore, it helped establish the clinic as a trusted authority in its line of work, resulting in more patients knowing about it, and ultimately, more business.
Off-Page Optimization / Link Building
Off-page optimization is a series of outreach and link-building strategies designed to make a website more visible. It’s no secret that achieving higher rankings on SERPs requires having a solid link profile. By improving the number and quality of backlinks pointing to a website, that increases its chance of ranking higher in SERPs.
We conducted an extensive link-building campaign that involved reaching out to relevant websites in the dental industry to share the clinic’s blog posts. Forums were also contacted, and the blog posts were added to relevant threads, helping to increase their visibility and reach.
We also made sure that the content was socially shared on major social media platforms, including LinkedIn and Facebook, and had many backlinks from other authority sites. This helped raise the domain’s authority as well as the page’s individual ranking power.
Google Business Profile and other local business directories were finally utilized to list the clinic and help it rank higher for relevant search terms as well.
This comprehensive off-page optimization strategy helped the clinic rank higher for its target keywords (leading to more organic traffic), attract more patients, and establish itself as an authority in the dental industry. It also helped increase brand awareness and trustworthiness, leading to an increase of leads and conversions.
Local SEO and google my business
Local SEO for dentists and dental care practices that attract new patients in their local area. By optimizing their Google My Business listing and other local search visibility factors, dentists can improve their ranking in search results and make it easier for potential patients to find them.
In this case study, we focused on improving the local SEO of a dentist’s practice in a competitive market. We started by optimizing the practice’s Google My Business listing, including adding complete and accurate information, high-quality photos, and positive reviews. We also worked to improve the practice’s citations and backlinks from local websites.
As a result of our efforts, the practice’s ranking in local search results improved significantly. The practice also saw a significant increase in traffic to its website and phone calls from potential patients.
Here are some specific examples of the changes we made and the results we achieved:
- Increased Google My Business reviews by 200%.
- Increased website traffic from local search by 50%.
- Increased inquiries and messages from local leads by 30%.
These results show that local SEO is a powerful tool for dentists and dental care practices that want to attract more patients in their local area.
How We Improved Google My Business Ranking?
- Complete and accurate listing: We made sure that the practice’s Google My Business listing was complete and accurate, including the practice’s name, address, phone number, website, hours of operation, and services offered.
- High-quality photos: We added high-quality photos of the practice’s interior and exterior, as well as photos of the dentists and staff.
Monthly Reports with KPIs
We believe that it’s important for our clients to be able to track their website’s progress on a monthly basis. Towards this end, we provide them with detailed monthly reports that include all the necessary KPIs – from website visits and leads generated to organic search traffic and conversions.
For instance, the Google Analytics report outlines the website’s traffic sources, allowing us to make an informed decision about how to allocate more resources towards that campaign. We also use Google Search Console to help improve our clients’ websites’ rankings by identifying any technical errors on their website that might be preventing it from ranking higher.
And on the SEO front, of course, there’s SEMrush, which enables us to see what keywords the client’s website is ranking for, and how it’s performing against competitors.
All in all, our monthly reporting allows us and our clients to see how their website is performing, so we can make necessary changes to help improve their overall results. With a clear understanding of what’s working and what isn’t, we can effectively allocate more resources towards the campaigns that are generating tangible results.
The Results: Improved Online Visibility and Increased Patient Acquisition
After 18 months of successful implementation of our SEO strategy, the dental practice website saw a significant improvement in its search engine rankings and especially in the traffic. Their website ranked on the first page of Google for many relevant keywords and phrases, and their online visibility increased dramatically.
As a result, our client’s practice saw a substantial increase in patient acquisition. They received more phone calls and appointment requests through their website, and their practice grew significantly. Our client was pleased with the results and decided to continue working with Dot IT to further improve their online presence.
Here are more details on our results:
Higher Visibility and a Stronger Brand
The results of our SEO campaign were clear after just 6 months, as the website had seen significant improvements in all the main metrics used to measure its progress. Here’s a snapshot of that progress.
Traffic/Clicks
With traffic being one of the campaign’s main goals, it was great to see that it increased by a significant amount.
In particular, the number of impressions increased to reach 9.03 million and clicks reached 246,000 indicating that more people were finding the website relevant and clicking through to it. The CTR was 2.7%!
SEO for dentists: Organic Search Traffic
What’s more, the website’s organic search traffic was the driver of this growth, accounting for an increase for all traffic.
This was a direct result of our successful content marketing strategies and off-page optimization campaigns!
The organic numbers increased to reach 49.48%, organic social 38.41%, and referral 49.64%.
Visibility Score and Target Keywords Rankings
What was also impressive was that our client had seen significant improvements in their ranking positions for the main targeted keywords. These are the same keywords that we had identified at the start of the campaign and were working towards ranking for. Our client’s position at the time was almost non-existent.
Now, 2 years and 6 months later, the dental practice has outperformed its main competitors. Not just that, but it also secured first positions on the SERPs for the key terms!
In fact, today, the website enjoys 1600 organic keywords and 150 target keywords. The target keywords divide to 61 Keywords in the Top 3, 95 keywords in the top 10, 119 keywords in the top 20, and 149 keywords ranking in the first 100 pages of the SERPs.
This was a clear indication that the website’s online presence and visibility had improved significantly, helping it attract more potential patients.
Plus, with so many keywords ranking high on SERPs, the clinic was now better positioned to attract leads from organic search.
Backlinks Portfolio
One of the main ranking factors that we always focus on with our clients is building a strong backlink’s portfolio. And we’re happy to say that our efforts have paid off!
The website now enjoys a healthy backlink’s portfolio with over 35,200 links and 1,200 referring domains!
The website’s backlinks come from a diverse range of high-quality websites, adding to its overall authority. This is certainly something that Google likes to see and is factored as a crucial aspect of its ranking algorithm.
International Dental Tourism SEO
Last but not least, the website’s international SEO performance is also worth mentioning. After 2 years and 6 months, the website saw an increase in organic traffic from locations such as Saudi Arabia, Jordan, Kuwait, United States, Iraq, United Arab Emirates, Syria, Germany, Palestine, and more.
While this wasn’t one of our client’s main goals for this project, it was a welcomed bonus. This shows that our work was highly targeted and efficient, and how SEO for dentists actually works.
Google My Business Numbers and Rankings
These rankings show that the practice is now ranking higher for some of the most important keywords that potential patients are searching for. This means that the practice is more likely to be seen by potential patients when they are searching for dental care in their local area.
The results show that local SEO can have a significant impact on the number of calls, messages, directions requests, and website clicks that a dentist’s practice receives from local leads.
Why Your Enterprise Must Have SEO for Dentists
SEO is a powerful digital marketing technique that can benefit dental practices in many ways. Here are some of the key benefits of SEO for dentists:
- Increased Online Visibility:
By optimizing your website for search engines, you can improve your online visibility and reach potential patients more effectively.
- Improved Search Rankings:
SEO can help you rank higher in search engine results pages, which can increase your website traffic and patient acquisition.
- Enhanced User Experience:
SEO can improve your website’s user experience by optimizing website speed, mobile responsiveness, and user-friendly navigation.
- Cost-Effective:
SEO is a cost-effective digital marketing strategy that can provide long-term benefits and a higher return on investment (ROI) than traditional advertising methods.
- Competitive Advantage:
By investing in SEO, you can gain a competitive advantage over other dental practices in your area and attract more patients.
- Targeted traffic:
Our SEO services focus on attracting high-quality traffic to your website from people who are actively searching for the dental services you offer.
- Better conversion rates:
By improving your online visibility and user experience, we can help you convert more visitors to patients.
- Long-term results:
SEO is a long-term strategy that can yield lasting results. With our ongoing support, we can help your dental practice maintain a strong online presence for years to come.
SEO Paid Off Big Time for Our Client: Why SEO is Important for Dentists
Dentists are always competing with other local businesses for attention, and because of this, they need to invest in SEO. That’s because a whopping 80% of people use search engines to find local businesses. And since almost everyone Googles “dentist + city name”, “dentist + ZIP code”, or other local searches to find the right dentist, all dental clinics need to have a strong online presence.
With the above case study (SEO for Dentists), we hope that you now have a better understanding of how local SEO can work for a dental clinic’s benefit. Simply, SEO is one of the most effective and affordable marketing strategies, and it’s definitely something that dental practices shouldn’t skip. It’s not just about getting ahead of competitors – but also attracting more visitors to a website and growing a business.
SEO doesn’t only help you rank higher in search engine results pages (SERPs) by using the right tactics. It also helps you attract more patients who are looking for a dentist in their area and even beyond.
Today, thanks to our customized SEO strategies and website enhancement efforts, not only is the dental clinic happy, but their new website has allowed them to generate more traffic! Plus, that traffic now includes long-term loyal patients who are actively seeking their professional services. While we’re at it, here’s what the client had to say about their experience with us:
Client Satisfaction
“Three months after Dot IT has worked on the project, the client’s website has been on the first page. The team seamlessly communicates through email, WhatsApp, and phone calls. Their professionalism and timeliness are impressive.” Read the full review here.
This particular campaign is a great example of what can be accomplished with the right amount of effort and investment. We have seen great success with our SEO for Dentists strategy, and we believe that you can achieve similar results by working with the right team of SEO consultants.
Reach out to Us Today
For dentists, SEO is particularly important because it can help you stand out in a highly competitive industry. With so many dentists vying for patients’ attention, it’s essential to have a strong online presence. SEO can help you achieve this by improving your visibility on search engine results pages, driving more traffic to your website, and ultimately attracting more patients to your practice.
Don’t let your dental practice go unnoticed online. Contact Dot IT today to learn how our expert SEO services can help you attract more patients, grow your business, and achieve lasting success.
