Nassar Stationery Design
Nassar Teamwork for Contracting s.a.l. (NTC) is a general contracting and construction management company, mainly operating in Lebanon since 1984. NTC has emerged from more than 36 years of dedicated experience across multiple countries. In 1974, Nassar Consultant was established in Algeria as an engineering consulting office in Algiers. In 1976, it evolved into an engineering contracting company under the trade name Basmah Contact for Building Company in the Kingdom of Saudi Arabia. Then, Nassar Trading and Contracting Co. was established in Lebanon in 1984, focusing its operations in the private and public sectors while maintaining offices in the United Kingdom and France. Finally, in 2009, Nassar Teamwork for Contracting s.a.l. was established in Lebanon with a new management structure but with the same operations teams, engineers, and banking facilities. The brand communicates a core promise: Achieving Financial Well-being —reinforced through their digital presence.
Design Challenge:
The challenge was to design a company profile that honors Nassar’s 36+ years of history across four countries (Algeria, Saudi Arabia, Lebanon, UK, and France) while presenting a unified, modern corporate identity. The design needed to communicate stability, longevity, and engineering precision—qualities essential for a general contracting firm working with both private and public sector clients. Additionally, the tagline “Achieving Financial Well-being” required careful visual integration, balancing financial trust with construction expertise. The profile needed to appeal to banks, government institutions, and private investors who demand credibility and proven track records.
Approach:
We approached the Nassar company profile with a focus on building trust through visual storytelling. The design language draws from architectural and engineering influences—clean geometric structures, precise alignments, and a restrained color palette of deep navy and warm grey, reflecting both financial stability and construction strength.
The opening pages take readers on a chronological journey, visually mapping the company’s evolution from a 1974 consulting office in Algiers to its current structure in Lebanon, with international footholds in the UK and France. We used subtle timeline graphics and regional map accents to distinguish each phase—Algeria, Saudi Arabia, Lebanon, and Europe—without overwhelming the reader with text. The “Achieving Financial Well-being” tagline is positioned prominently, connecting each project milestone back to the core promise of client prosperity.
We incorporated imagery of completed projects, engineering teams, and construction processes, using full-bleed spreads to create visual impact. White space is used strategically to allow technical content and company credentials to breathe. The final profile balances heritage and modernity—reflecting a company that has evolved from a 1974 consulting office into a trusted partner for Lebanon’s public and private sectors, all while communicating the financial confidence that clients expect from a long-standing contractor.
Deliverables:
- Custom graphic design for the complete company profile.
- Layout design and page composition.
- Print-ready file preparation.
- Digital version optimization for screen viewing and email distribution.
