Want to connect more personally with your loyal customers?
With the official launch of Threads, there has been significant buzz online and social media users are eagerly experimenting with Threads and providing feedback that the feature enhances conversation, fosters connections, and renews the value of meaningful discourse in digital spaces.
Threads could be the new channel to communicate with customers you’ve been stitching for. Tons of dissections already started and the one who builds his presence there first wins.
Let’s find out how to benefit from Threads to your business and go through what is Threads, the development process, and how it works.
What is Instagram Threads?
Instagram Threads is a text-based social media platform that is integrated with an Instagram account. It is designed for sharing thoughts and updates with close friends, similar to Twitter.
Threads is meant for communicating with the “inner circle” on Instagram. You can only message people who also use Threads and follow you on Instagram.
The Evolution of Threads From 2019 to 2023
Threads app was introduced to the digital world in October 2019 for the first time with multiple functions for users to communicate through video chats, messages and for most it was similar to the Snapchat app.
Going through Threads history, By 2021 Instagram developers team stopped working on developing Threads until November 2022.
After Elon Musk’s acquisition of Twitter in October 2022, Meta employees explored the concept of introducing text-based functionality to Instagram which was released in December 2022 and is known as Instagram Notes.
Finally, Threads officially launched on July 5th 2023, in 100 countries and more than 30 languages gaining 100 million user in the launching days.
Threads: A More Personal Way to Connect
The vision for Threads is to create an option and friendly public space for conversation. We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.
Quote Meta CEO. Mark Zuckerberg
Many marketers predict that Threads have a great future and especially in Social Media Marketing strategies because of the mentality of the team behind Threads who can read the audience very well and know they’re seeking a safe space for dissections.
Since Musk limits the user’s activity on Twitter it was an opportunity for many companies to think of launching an app that can be a competitor for Twitter, but not reach Threads booming.
Key points that make Threads booming:
- Meta certainly used its virtual megaphones of Facebook and Instagram – with their nearly 5 billion combined users – to launch Threads. Having over half the planet already tuned into those giant social platforms gave Threads an instant audience Meta could broadcast to.
- The app hasn’t any type of ads, as Mark announced that Meta doesn’t think about monetizing the app in the meantime.
The vision for Threads is to create an option and friendly public space for conversation. We hope to take what Instagram does best and create a new experience around text, ideas, and discussing what’s on your mind.
Quote Meta CEO. Mark Zuckerberg
- The engagement rate is increasing organically which will be a core advertising business in the future.
- With over 100 million downloads, Threads successfully can compete with Twitter on the user base size.
- The vision behind Threads of creating an option and friendly public space for conversation.
How do Threads work?
Threads app allows users to share text updates and create discussions up to 500 characters for text and 5 minutes for videos. In addition, the app supports photos, videos, or GIFs to illustrate users’ threads.
Here’s a short guide:
- To create a profile on Threads, you have two options: to import your profile information from the Instagram app or add all your information manually.
- As per Instagram guidelines, you can choose a public profile or a private profile even if you have the opposite on Instagram.
- To use Threads, you first need to download the app from the App Store or Google Play Store. Once you have the app, you can sign in using your existing Instagram account. Username and profile picture will carry over to Threads, as will the following list.
- To start a new thread, simply tap the “+” button in the top right corner of the screen. You can then enter a title for your thread and start typing your update and also add photos, videos, or links to your update.
- Once threads posted, will appear in the Threads feed of the people you follow. They can then reply to your update, or start their own thread in reply.
- If you want to delete your threads account will not cause deleting your Instagram account.
Even though the app is still in the development process, Threads allows users to customize the layout by changing the theme, adjusting the font, turning sound effects on or off, and switching languages to suit their preferences.
How can businesses benefit from Threads?
Users keep saying that Threads is going to be a Twitter killer!
As a digital marketing agency, we believe it’s about competition, both of them can exist with different insights and positions on users’ daily use of apps.
Here comes why Plan B and have space in marketing strategy for new apps that can/can’t be a chance for businesses to grow.
In Threads’ case, This is a great chance that businesses use to engage with their audience and share high-quality, engaging content.
Main benefits for businesses:
- The main perk is giving customers that personal, one-on-one attention they love, resolving issues, providing recommendations, and answering questions. This personalized customer service creates a great deal of loyalty.
- Threads can give you a competitive advantage because not all businesses have adopted it yet. By being one of the first businesses to use Threads, you can attract new customers and prospects.
- When used authentically and thoughtfully, Threads can strengthen customer loyalty, illustrate your brand values in action and even spark new ideas.
- Threads humanize the brand and make it feel more accessible, knowledgeable, and fun. They show customers you’re paying attention, listening to their needs, and ready to build a real relationship.
All of these are because when businesses and customers can conversate so easily, everyone wins.
We built Threads to be a more private and personal space for you to connect with your close friends. It’s a place where you can share your thoughts and feelings, and get to know each other better. We hope Threads will help you build stronger relationships with the people you care about most.
Quote Meta CEO. Mark Zuckerberg
Building Strong Client Loyalty with Threads
The first tip on building strong client loyalty with Threads is to focus on building relationships with your clients or customers and utilize this new way to be one step closer to them since this is a new app and Social Media users already have attention for the app.
Threads is a private messaging app, so it’s the perfect place to connect with your audience on a more personal level. Here’re some tips:
- Share behind-the-scenes content
- Run contests and giveaways
- Answer questions you know your audience is asking.
- Let your audience know you care
- Share insights and infographics about your industry
- Create discussions and communities for your audience
When you build genuine relationships with your audience, they’re more likely to stick around and interact with your content.
Conclusion:
With Threads on Instagram, you can take your customer relationships to the next level, create a sense of community and grow your business. Threads let you keep in touch with your customers beyond a single post.
Why not try Threads with your audience today?
Threads is a private space where you can offer your customers a more personal and immersive experience. Threads is also a more dynamic platform where you can invite your customers to join the conversation and share their thoughts.
Create a space and topics related to your niche and let your customers express themselves. Use Threads as a way to connect with your customers and increase their loyalty to your brand!
