Digital Marketing Strategy
Dot IT’s Advanced Strategies Guarantee Higher ROI. We Use Top-notch Online Resources to Deliver the Best Possible Marketing Outcome for Your Business!
Digital Marketing Can Make or Break Your Business
- Global online visibility and reach
- Targeting that works
- Cost, diversification
- Various engaging content types
- Increased participation
- Speed Optimization
- Analytics simple to begin
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We Take Pride in Our Work
Check out our client’s reviews on Clutch, Goodfirms, Sortlist, Designrush, and Google.
Why Digital Marketing Consultancy?
We will assist your company in its digital renewal journey!
We all understand the importance of digital marketing, however, a specific level of expertise and experience is needed to implement the strategies correctly. Having a weak online presence due to wrong digital marketing strategies, or poor content, not ranking over Search Engine Results Pages (SERP), having weak leads, or exceeding budget can simply cost you a lot of money and time you will never get back. You don’t have the time or money to waste on trial and error if you want to achieve the business results you want. If you are running campaigns, and you still can’t see high profit, then:- Your marketing is not effective
- Your business market share is sinking
- You are losing money
- Your marketing team is reactive rather than proactive
Businesses require assistance in navigating this new digital world of business, and determining how to best use their budget. They also require someone to keep track of what is and isn’t working so that they don’t waste money chasing dead ends. This is where we step in.
A digital marketing strategy consultant service from DOT IT helps you grow your business by combining the best practices of website design and development, SEO, content marketing, social media, paid advertising, email marketing, and all digital channels. We’ll create a tailored, actionable digital marketing strategy that fits within your budget and timeline. Also, ensure that each tactic contributes to the common goals of achieving a direct ROI, increasing brand awareness, amplifying your message, and generating high-quality leads.
Creating a digital marketing strategy propels you to the next level of achieving quick wins in sales, leads, and customer acquisition.
Because each client is unique (and has different goals), each DOT IT consultant brings unique expertise from various industries to ensure you receive nothing less than an excellent consultation.
Our Digital Marketing Strategy Process
Objectives
When creating a winning digital marketing strategy, we define objectives and KPIs first to help you measure your marketing success. This ensures that our efforts are focused on achieving your business goals and that you can measure them in the long run. By establishing measurable objectives from the start, we can make informed decisions regarding where to spend your resources ,time and money, at each stage of the process. We ensure that the KPIs we agree on are measurable, relevant, realistic, and time-bound. Then, we use these metrics as benchmarks throughout the campaigns’ life cycles and make adjustments based on performance.
Audit
Second, we audit your current digital presence to identify areas for improvement and points of strength (SWOT). This allows us to better understand your company and identify areas of digital marketing, where we can add value based on your knowledge of your customers and market. As a result, rather than relying solely on subjective opinions or intuition, we are better able to make informed decisions about which strategies are most likely to succeed. You will receive a comprehensive report on your company’s performance in SEO, social media marketing, paid advertising campaigns, and other areas. Based on that, we’ll make actionable suggestions to boost your traffic, conversions, and revenue.
Research
If you want to improve your digital marketing strategy, you need to know what your competitors are doing. We gather information about how your competitors perform online and use it to develop an effective strategy for your business growth. You can gain insight into how they design their website or app by studying how they interact with their customers and what kind of customer experience they provide, inspiring changes that make your business even better. Furthermore, you may learn about new features or services that would benefit your own business! And, if there are any areas where they fall short of you, this information will give you a leg up on them when pitching for future clients.
Strategy
This is where we develop your digital strategy based on the integrated elements from the previous steps. We provide you with a strategy for increasing brand awareness in order to reach more people, engage them, and convert them into customers. We’ll work with you one-on-one to develop a customized plan based on your business model, target audience, marketing channels, and business objectives. It outlines how you intend to achieve your business objectives, including where and when to use paid advertising campaigns, social media strategies, blog posts, organic traffic, and other tactics. It also includes an analysis of what competitors are doing in their digital efforts, both good and bad, so you can avoid and learn from their mistakes.
Execution
During this stage of our process, we’ll assist you in getting the most out of every dollar spent on a digital marketing campaign by assisting you in making sense of all the available data so that we can find the best ways to reach your target audience and promote your products or services. This is the stage at which we bring everything together and bring our digital marketing efforts to life. Based on your strategy document, we assist you in creating all necessary assets such as a landing page, digital ads, website design, content creation (blog posts, e-books), email marketing campaigns/newsletter blasts, and more.
Monitoring
The effectiveness of a digital marketing strategy will change over time as the digital landscape changes and customer needs evolve, so it’s critical to be able to track your online marketing efforts on an ongoing basis. We can best help you with this by creating a custom dashboard that provides real-time information about all of your digital marketing efforts, including click-through rates and return on investment (ROI). Using advanced digital analytics software, such as Google Analytics, you can assess whether or not your digital strategy is working in real-time, eliminating the need for guesswork when determining success rates.
Start Your Journey Today!
If you need help getting started with a campaign that’s tailored to meet the needs of your company.
Our Digital Marketing Consulting Elements
Web Design and Development
Dot IT collaborates with you to create a website that converts visitors into real customers, from concept and strategy to design and development.
Dot IT has everything you need to offer you an exceptional solution, whether you need a small website, a large complex portal with unlimited pages, or you have an existing one that needs to be redesigned.
Our website designers and developers think outside the box in order to create the best online solutions to make your ideas a reality. All of our solutions are the most effective and are tailored to your specific needs.
We collaborate closely with clients to fully understand their business and goals, allowing us to develop solutions that best reflect their corporate image.
Searching Engine Optimization (SEO)
Rank higher in search engine results for relevant keywords and drive highly targeted traffic to your site with a ROI-focused SEO strategy.
We are a professional SEO agency with clients in the United States, Europe, Middle East, and Egypt. We manage a number of successful SEO campaigns for our clients. Our SEO services provide your website with a significant competitive advantage in search results. We examine your on-page optimization, off-page optimization, link-building strategy, and competitor analysis to create a customized SEO package based on your specific needs and budget.
Our search engine optimization services can help you from beginning to end. We’ll collaborate with you to develop a practical strategy, assist you in understanding your competitors, and show you which keywords are most important to target in order to achieve success and grow your business.
Social Media Marketing
To become a powerful online marketing resource for customers, social media marketing (SMM) is an ongoing process of progressing and adapting to changing customer needs.
Social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram will increase your company’s exposure and interest, as well as customer engagement and audience reach. Social media networks allow businesses to track their customers’ activities and potential buyers, which allows social media specialists to be more informed about their target audience’s likes, dislikes, and interests, allowing them to create a better marketing strategy to attract such customers.
Paid Advertisement
Paid advertisements are one of the most important tools in your digital arsenal. However, they are frequently overused because the results are immediate. Paid advertising, as the name suggests, is online advertising that is paid for. Pay-per-click (PPC), programmatic advertising, Google Ads, Google Display, Facebook Ads, Instagram Ads, Twitter Ads, LinkedIn Ads, Google and Facebook remarketing, and other forms of paid advertising are available.
Paid ads are then shown to an audience defined by the marketer in the ad platform. And, as the name implies, you only pay when someone clicks on your ad.
In addition to paying for each click, some advertisers have their ads set up to pay per 1000 views (CPM), also known as impressions.
Content Marketing
Content marketing is the practice of publishing editorials, graphics, and videos to attract, inform, and engage your target audience. Instead of pushing your products or services, the goal of content marketing is to provide your potential customers with high-quality, targeted content that is both helpful and useful to them. Connecting with your customers in this manner can help to increase their trust in your company as well as brand recognition. Technically, creating a content strategy can help your SEO and generate high-quality leads.
Content can educate, entertain, surprise, and make you laugh. With content marketing, you can communicate your message emotionally and effectively. Your target audience and buyer personas are unconcerned about the technology of your website, the information architecture, or the CMS you use. Your prospective clients are interested in you and your content.
Case studies
FAQs
Digital Strategy Consultants assist businesses in applying, improving, reimagining, and re-innovating digital technologies to business models in order to create new business capabilities.
They define the methodology for developing new competitive advantages.
It helps by:
- Defining better success metrics and monitoring them to achieve desired business outcomes.
- Improving relationships and loyalty with current clients while minimizing attrition.
- Working on conversion optimization and growth hacking tactics all the time.
If you’re looking to break into new markets and attract new customers, a trusted consultant with relevant experience can help.
They can assist in determining the best market penetration strategy, taking into account the competition, and a company’s ability to set and achieve realistic goals.
Digital marketing consulting tends to identify the most effective ways of marketing companies’ products or services using various digital technologies to develop customized digital marketing strategies, suggest improvements to existing strategies, and identify opportunities to increase customer engagement and meet your goal.
Setting the right goals can be part of the consultancy even if they don’t know what those goals are in the first place. It’s all about getting the job done.
