FAQs
Branding & Design
branding is basically a type of marketing and publicity that allows a company to sell itself and set itself apart from its competitors. branding does not describe the quality of a service or any given product, but it creates a long term given perception about the product or service, even if the quality may vary and become worse. Branding mostly talks of the image and the name of the business or organization.
Branding plays a major role in improving businesses in the current world. Branding has several ways of improving a business, namely:
- Brings customer recognition
In the current world, many customers are swayed by a brand’s color, name, logo and even the company theme. This makes many of them love and get interested in the products. This turns them into regular customers.
- Makes the company be ahead of competitors.
Nowadays, there is a great competition among companies and businesses, what distinguishes one from another is the ability to sell its name, image, which is the brand better than others. When the brand is excellent, it is easy to tackle competitors.
- Attracts customer loyalty
By the fact that customers buy or choose a specific service, that doesn’t mean that they are going to be coming for the services frequently. This now calls for business known brand, once they visit the service for the first time there is a mechanism to convince them to stay. By this, they end up being loyal customers. This improves the business greatly.
It’s very essential to consider who to hire doing the branding because this will determine whether your business or company will sell out as expected. It’s important to hire a well known branding agency that has high quality experience and has served for years with appealing reviews to the customers and the public. The agency will help you develop a branding strategy that builds you till success is achieved.
Corporate Identity
The process for a corporate identity design is quite simple. We first identify the needs of our clients, and then we design a graphic or visual identity that will satisfy their objectives. We use different fonts and colors to create a consistent look, which can be used during different operations, such as marketing plans, publications, and promotional materials.
A corporate identity‘s design process typically takes two or three months. Our designers will work closely with you to ensure that your designs are elegant and functional to perfectly match the rest of your marketing materials, products, and services.
Once we’ve completed a unique corporate identity, we’ll create a file for you to use it as a guideline. Each design will be customized to your needs and delivered in high-resolution vector format. You must use the designs across your website and in promotional materials. This helps create consistency across all the marketing assets you have produced, which can help reduce the number of steps that need to be taken by clients when they are communicating with you.
Graphic Design
Graphic design is a process of planning, designing and using an eye-catching graphic for your marketing campaigns. Modern and effective graphics are useful, adaptable and visually appealing.
Businesses can’t sell without quality photos of their products and services!
Graphic design is the process of visual communication and problem-solving. Mostly this is done through the use of typography, photography, illustration and other elements.
The types of graphics we offer:
- Brand identity
- Business cards
- Brochures & Catalogs
- Flyers
- Advertisements
- Billboards
- Infographics
- Posters
- Presentations
- Product packaging and labels
- Signage and trade show displays
- Trade show booths
- Vehicle design
- Social media designs
- Landing pages
Good graphics are an integral part of any successful marketing campaign!
A good design is one that is germane, appealing and effective for the purpose intended. For a good design some factors such as the audience, context, purpose and the message that they are trying to convey should be determined.
In some cases, a sophisticated client may assist designers in swaying design elements that will accomplish this goal.
In addition, it should be appropriate to the context in which it will be used. In this case, it should fit with the character of the organization using it or its market. There should be no conflict with any other design elements.
Well-designed website, handout to the success of your business!
Website Design & Development
A highly responsive website means that a website is highly optimized to be viewed on mobile devices or the website is easily navigable to users. This is a very crucial aspect on a website and most importantly to a business because this directly affects the capacity of a business to attract customers and visitors, increasing its sales. Also, high response website makes it easy for those visiting the website for the first time using mobile to navigate easily.
Web design and web development are not the same. Web design is the discernible or the visual appearance of a website; it may be basically any work that brings out or designs the appearance of a website. Web design has different types which include:
- Interface design.
- Visual design.
Web development deals with the entire process of making a website. This involves various processes like:
- Planning.
- Designing.
- Coding.
- Testing the website.
- Deployment of the website.
Web development is somehow complicated as one has to know various languages like HTML, CSS, PHP and JavaScript that are necessary for development.
It is very possible to design such a website for you. This is achieved by making the website highly responsive and ensuring that information that people look for is easily accessible. Another is making the website sleep the priority, this enhances the great experience. Also, making the fonts bigger and clearer to enable them to be easily used in any device that accesses the website. Lastly, making the website more user-friendly. This makes the website be used in any device.
eCommerce Solutions
Yes, e-commerce websites are very particular about the design of the website. They should be simple and easy to use, with a professional approach to the overall look and feel of the website. A secure website is a must for e-commerce websites because of the nature of its work. Often there is a lot of information coming real-time out of a secure, and a secured platform is required to keep all the data private.
The e-commerce website is essential because it attracts customers and leads customers to make purchases. The design of the website is essential because the visitors trust it. It must be attractive and attractive for both professionals and visitors. It must be easy to use, reliable and secure.
The number of pages is directly proportional to the number of product and categories you have on your website. The more product and categories you have on your website, the more pages you should come up with. If you have 100 products, the minimum number of pages should be 100, each product page can be your landing page.
Website Maintenance
Website maintenance implies regularly scanning your site for errors and fixing them, usually done through a new script or program. Therefore, a well-managed website will have search engines crawling the site frequently, and has to be often updated with new and appealing content that suits the needs of the business. This phase has the following steps:
- Renovate links and pages to depict changes.
- A strong backup of the website is established, ensuring all data is stored securely.
- Keeping the website current and updated always.
- Fixing all the errors that may result due to unresponsive sites.
The essence of Website Maintenance.
- Website maintenance helps you protect your website from damages and losses that may arise. When customers and visitors find it hard to navigate through your website, they definitely lose interest, hence the worst experience.
- Secondly, it improves and raises its ranking of it on search engines such as Google, Yahoo. This is a great advantage to your business as it helps get you more customers.
- It’s important for a website with a lot of updates on it as it is good for search engine optimization (SEO), which is really crucial for businesses and companies in the present day.
Take a step to scan it, to prevent your customers from seeing en error before you!
Online business is currently booming at its peak, the competition is higher as a business it’s important to be very dynamic, and innovative to expand your business. This calls for regular checking, auditing, and reviewing of your website to reduce any loss through unresponsive sites. This should be done at least twice every month.
We can make sure that everything is up and running 24/7!!
Digital Marketing
It’s important to remember that digital marketing is a never-ending process that necessitates consistent effort, monitoring, and optimization to achieve the best results. As a result, businesses should set realistic goals and expectations, and collaborate closely with their digital marketing team to track and measure the performance of their campaigns on a regular basis, making adjustments as needed along the way.
However, significant results, such as increased brand awareness, customer engagement, and sales, may take several weeks or months in most cases.
Digital marketing costs vary depending on the size of the business, the complexity of the campaigns, the digital marketing channels and tactics used, and the level of expertise of the digital marketing team.
The cost of digital marketing can range from a few hundred to several thousand dollars per month, depending on the factors mentioned above. However, it’s essential to note that investing in digital marketing can yield significant returns and help businesses achieve their marketing goals and grow their customer base over time.
We have a lot of experience working with a variety of businesses and industries as a digital marketing agency. Our expert team is well-versed in developing and putting into practice specialized digital marketing plans that are catered to the particular requirements and problems of each industry we work in. Several different industries, including finance, healthcare, education, technology, e-commerce, and others, fall under the scope of our expertise.
We keep up with the most recent trends and industry best practices to give our clients the most advanced and efficient digital marketing solutions. We have the expertise and experience to support you in achieving your marketing objectives whether you are a small startup, a large corporation, a local business, or a global enterprise.
Measuring the success of a digital marketing campaign is essential to determine its effectiveness and identify areas for improvement. Common metrics and KPIs that digital marketers track include website traffic, conversion rate, click-through rate, cost per click, return on investment, engagement rate, and brand awareness.
Digital marketers can use various tools and platforms, such as Google Analytics, social media analytics, and marketing automation software, to track and analyze these metrics and KPIs. By regularly monitoring and analyzing the campaign’s performance, marketers can make data-driven decisions and optimize the campaigns for better results.
Any digital marketing agency or service provider that does not have access to their clients’ data. There are, however, numerous case studies and success stories available on our website that demonstrate the effectiveness of digital marketing in business’s growth and success.
Search Engine Optimization
SEO is the technology deployed to improve your presence on the world’s comprehensive website to obtain an optimal placement from search engines (Google, Yahoo, Bing) to rank your site and obtain a higher quality of customers. This involves improving your website’s visibility on a search engine’s results page. It has two key aspects, which are on-page and off-page. These factors help provide a better ranking to increase website traffic.
SEO is one of the main ways to conquer the marketplace. The e-commerce SEO is brought about by the traffic you bring in; the more opportunities you have to earn money and increase your services and sales. This depends on the following:
- keyword listing.
- optimizing product titles.
- keyword replacement in product pages.
Firstly, SEO makes the website more visible, and this comes about through more traffic with great opportunities to convert prospects into customers. It helps rank websites, but many people know that search engines are there just to search for things. The following are several reasons why you need SEO.
- Improves Your Site’s User Experience.
- It helps you Generate Quality Leads.
- Increases Brand Visibility.
- Focuses the Entire Marketing Funnel.
- Builds Brand Credibility and Trust.
- Amplifies PPC Success.
Typically, it takes about 3 to 6 months to see noticeable improvements in your search engine rankings, depending on the competitiveness of your keywords and the effectiveness of your SEO strategy.
While basic SEO tasks can be managed internally, hiring an SEO expert with experience in the healthcare sector can offer specialized expertise and faster, more sustainable results.
Medical SEO is tailored specifically to the healthcare industry, considering factors like patient privacy, medical accuracy, and the unique needs of healthcare consumers, which require a more nuanced approach compared to general SEO.
Technical SEO
No, technical SEO alone cannot guarantee a top search engine ranking. Other factors, such as high-quality content, backlinks, and user experience, are also essential in achieving top rankings.
The effects of Technical SEO may take several weeks or months to show. Patience is key when it comes to improving your website’s search engine ranking.
Technical SEO can help improve your website’s search engine ranking, increasing website traffic and potential customers. A fast and user-friendly website improves the overall user experience and can help increase engagement and conversions.
Local SEO
By improving their Google My Business profile and acquiring local citations, local SEO can assist businesses in ranking on Google Maps. The search results for a user looking for a local business on Google Maps are determined by the user’s location, as well as the importance and relevancy of the business. Businesses may increase their chances of showing up in the top results on Google Maps by improving their online presence for local search queries.
Social media and local SEO have different functions, yet both can be crucial for a company’s online visibility. Although social media focuses on increasing brand awareness and consumer involvement, local SEO is concerned with increasing a business’s exposure in local search results. In the end, social media and local SEO may support one another and aid companies in achieving their online marketing objectives.
We had already discussed why you should consider a local SEO agency like Dot IT. By working with an SEO agency, local businesses can focus on their core operations and leave the online marketing to the experts.
Social Media Marketing
Social media marketing implies the use of social media channels and websites to promote your product or service. Likes, shares, and the engagement rate are some of the KPIs you should keep an eye on. Although the terms e-marketing and digital marketing are still popular in academia, social media marketing is becoming more favorable by both practitioners and researchers.
It is essential to establish clear objectives and goals if you aim at creating a winning social media strategy. No goals, means that you won’t have a way to measure your success rate and return on investment (ROI). Every social media marketing goal should follow the SMART formulae: specific, measurable, relevant, attainable, and time-bound.
Businesses of all sizes need social media marketing all the time. After your website, your social media profiles are the most important online representations of your business. Social media allows marketers to connect and engage potential customers where they are at: LinkedIn, Twitter, YouTube, Facebook, Instagram, and even some of the younger platforms like TikTok. With a strong social media strategy and the ability to create engaging content, marketers can engage their audience.
Online Advertising
An online advertising agency is a company that helps businesses promote their products or services on the internet. They use digital marketing strategies like PPC advertising, social media advertising, and search engine optimization (SEO) to reach potential customers.
Most companies use online advertising agencies because they have the expertise and resources to create effective marketing campaigns. Advertising agencies have a team of experts that can create and manage campaigns across multiple platforms, saving companies time and money.
A media agency is focused on buying and placing advertising on various media platforms, while an advertising agency is focused on creating and managing the advertising campaign itself. While there is some overlap between the two, advertising agencies tend to be more focused on the creative aspect of advertising.
Content Creation
Dot IT’s forms of content creation include Company profiles, Website copies, Ecommerce content, Blog posts, Social media posts.
An effective e-commerce content marketing strategy integrates valuable content throughout the customer journey, ensuring that potential buyers can access the branded information they need at any time and in the relevant channel.
You always need content marketing, because without it, no one will know your story the right way, and you won’t see a significant increase in your sales.
Digital Marketing Strategy
Digital Strategy Consultants assist businesses in applying, improving, reimagining, and re-innovating digital technologies to business models in order to create new business capabilities.
They define the methodology for developing new competitive advantages.
Digital Marketing Consulting helps by:
- Defining better success metrics and monitoring them to achieve desired business outcomes.
- Improving relationships and loyalty with current clients while minimizing attrition.
- Working on conversion optimization and growth hacking tactics all the time.
If you’re looking to break into new markets and attract new customers, a trusted consultant with relevant experience can help.
They can assist in determining the best market penetration strategy, taking into account the competition, and a company’s ability to set and achieve realistic goals.
Digital marketing consulting tends to identify the most effective ways of marketing companies’ products or services using various digital technologies to develop customized digital marketing strategies, suggest improvements to existing strategies, and identify opportunities to increase customer engagement and meet your goal.
Setting the right goals can be part of the consultancy, even if they don’t know what those goals are in the first place. It’s all about getting the job done.
Marketing Automation
Marketing automation is a process in which businesses can send out marketing messages to customers automatically based on pre-defined triggers and defined rules.
We automate as many actions within your business that don’t require a human hand. These actions could be sending an email, updating a Facebook post, making a phone call, or any other action that can be automated.
The tools are only as effective as the strategy they are used in. To get a meaningful ROI from your marketing automation plan, you will need to have a clear picture of what your goals, opportunities, and challenges are.
With this information in hand, we can then create a strategy for setting up your automated tasks to take advantage of what marketing automation has to offer and see it through to the end-game results!
Many businesses believe marketing automation is only necessary when they are growing. While it is a good idea to get started as soon as possible, this should be part of a long-term goal and strategy.
It’s important to consider what your end game is. When you have a clear plan, you can set up your marketing automation tools and tactics to take advantage of the time and money that was put into it.
Business Consulting
The cost of a website depends on the features and the content. Check our price plans for different business types, or call us for a free consultation, so we can determine what your needs are and provide you with a quote.
