ANOPC
The Assiut National Oil Processing Company (ANOPC) was established to oversee the construction and operation of the Assiut Hydrocracking Complex (AHC Project), one of Egypt’s most significant national projects. Located in Assiut, the AHC is a deep conversion refining plant designed to process “bottom of barrel” fuel oil into high-value petroleum products, adhering to a “zero fuel oil” Euro V configuration. With an investment of over $3 billion, the project is set to enhance Upper Egypt’s petroleum production capabilities, meeting local market demands and contributing to economic, social, and environmental sustainability.
Objectives:
- Develop a user-friendly website to showcase ANOPC’s strategic initiatives and the AHC Project.
- Ensure the website is fully responsive and optimized for mobile and tablet devices.
- Implement SEO strategies to improve visibility and engage stakeholders and investors.
Approach:
We designed a modern and comprehensive website to reflect ANOPC’s pivotal role in transforming Egypt’s energy sector. The site was structured to deliver a seamless user experience, allowing visitors to explore the project’s impact, goals, and operational capabilities. Full responsiveness was prioritized to ensure smooth accessibility across all devices, from desktops to smartphones and tablets. To strengthen ANOPC’s online presence, SEO best practices were applied, connecting the company with stakeholders, potential investors, and industry professionals.
Deliverables:
- A fully responsive, user-friendly website optimized for mobile and tablet use.
- SEO-optimized pages to improve search engine rankings and attract relevant traffic.
- A clean, professional design showcasing ANOPC’s mission, projects, and strategic impact.
Outcome:
The newly launched website significantly enhanced ANOPC’s digital presence, providing a platform to communicate the importance and impact of the AHC Project. The responsive design improved mobile and tablet engagement, while SEO optimization boosted search engine visibility, increasing traffic from industry stakeholders and potential investors. The website effectively positioned ANOPC as a cornerstone of Egypt’s energy modernization efforts, reinforcing its role in meeting local market demands and advancing national sustainability goals.
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